This married father of three believes that the finer things in life are also the simpler things. With Icky, Jay provides the vision that drives us to revolutionize the smoking industry.

The artist among us, Baywood is responsible for the design aesthetic that Icky is known for. Simple, elegant and highly functional, Baywood’s classic sense of style leads the way for the Icky Team.

The brains of the operation, Luis is a medical professional that provides the strategy that has propelled Icky into the forefront of popular culture. He is always searching for new ways to share Icky with the world.